What will it take to
truly unlock the potential
in your business?

See Case Study

Do you find the time to… ?

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…your time to work on,
not just in your business

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…and bounce ideas off
peers (& be held accountable)

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…your business into a
scaling machine with a purpose

James Potten Business Catalyst Program

Meet James Potten

James Potten is an entrepreneur from Bristol, UK who has successfully scaled many organisations through rapid yet sustainable growth.

He has personally helped release the potential in many leaders to help them navigate the chasm for their next stage of growth.

His clients are some of the fastest-growing consultancy and tech companies and helped them gain traction in their respective markets online.

He also supports the impact sector through training, trustee positions and spent time on Necker Island business brainstorming for Virgin Unite. He believes in the duality of business to ‘make good, whilst doing good’.

My mission is to help entrepreneurs like you unapologetically scale as seamlessly as possible. As your trusted scaling partner, I help to pool the collective scale-up CEOs knowledge to help you catalyse serious growth in your business.

I’ll help put the right building blocks in place and together we’ll take your vision and help build predictability in your business to grow where you want it to be a whole lot quicker and with a lot less stress!

Working together and using my expertise to help guide the way, we’ll go on an exciting entrepreneurial journey. Expect the journey to feel highly supportive, as our partnership provides the framework you need to achieve rapid, crackerjack growth!



Begin with a vision planning process towards your desired future



1-1 support removes blockers on your path to scaling success



join weekly calls & access the tool kit to catalyse sustainable growth



Proven growth models build foundations with regular accountability check-ins



for your exponential growth journey as sales and delivery work in unison

Watch Case Study to see how you could unlock growth

What Our Members Have to Say

The model is flipped it on its head compared to competitors. You help us stay in our own head but give us the steps to follow tailored to our business rather than just try (& fail) to solve it for high fees. We have quadrupled our turnover in the first six months of working with JP”

Liam Ray

CEO, Virtus Energy (Consultancy)

“I’m now able to think more clearly and implement best practice. JP is very approachable so I’d recommend to have a chat with him”

Nick Russell – CEO, Xonetic (Consultant)

“It’s like having access to an experienced NED and entrepreneurial network to mastermind with. Highly recommend”

Andrew McDonald – MD, Credo (Real Estate)

“JP has really helped me get the business onto an exciting growth path. It’s holistic approach is making me a better business owner”

Rob Morrisby – MD, Jambi (Developer)

”I grew the team 200% within six months of working with JP. We worked on simple frameworks that gave me the courage to go out and scale and establish my company purpose, vision and values so the new team understood my passion

James Blackburn

CEO, New Vision (Developer)

90% of my lead generation comes from techniques JP has shown me. I’ve seen huge value from going on this journey with him for the business and personally. We doubled our turnover in first six months”

Jay Williams

CEO, Carbon Code (Developer)

“JP has been instrumental in helping me bring best practice into the board allowing the team to keep laser-focused on execution & releasing me to be more external and in my flow. The best part is he has experience of doing this himself, so it’s not all theory!” 

Scott Picken

CEO, Wealthmigrate (Fintech)

“JP really helped me get clarity on my thoughts in a previous business and as a result I successfully exited. I’m now on an exciting new journey with my scaleup that feels like my sweet spot thanks to working with JP and the wider Amplified community

Sam Harris

Co-founder, Syncify (Podcast App)