Abundance360 (2017) – Six Human Needs

Day one is over at Abundance360 2017. It reminded me of why I was fully hooked on the exponential journey, with loads of exciting new breakthroughs in tech, even in the last year.

We had an audience with Tony Robbins (life guru) & Steve Jurvetson (Silicon Valley Investor) on ‘what won’t change in the next 25 years’ Steve made a great point when he said ‘if we are gods, we better start acting like them’. Fair point although I think it’s more we like playing god. Peter explained that there are 5 million truck and taxi driver jobs in the US that will be gone in the next 5 years. We currently don’t have the infrastructure for retraining and reallocating these people.

It’s going to get messy. Making ‘America great again’ just got a whole lot harder. What struck me is how I connect so much with what Tony Robbins was saying about human behaviour struggling with the speed of technical change. We are unlikely to cope very well unless we also develop new ways of thinking. He explored our six key human needs and said the struggle up Maslow’s is very real and will continue to be so. His Six Human Needs model being our desire for: –

  • 1. Certainty vs 2. Uncertainty
  • 3. Significance vs 4. Belonging
  • 5. Growth and 6. Contribution (note 5 & 6 have an ‘and’ not ‘vs’ between them. Both can exist in harmony together. I’ll explore this more in a future post. 

So, here with some of the key takeaways from day 1:

– The rate of solar development is happening faster than expected. Coal is dead, long live PV (China have just cancelled the building of 104 coal plants)

– Elon Musk says that ‘100 giga factories is enough to supply the whole world with batteries’. 1 down, 99 to go

– Salk institute have actually been successful in reversing the signs of ageing – extended the lifespan of mice by 30% (does that mean we get a second mid-life crisis?).

– Ehang single person drones. US company Lung Biotechnology have ordered 1000 drones for synthetic human organ delivery (not that synthetic organs exist yet. The drones are distracting their employees from making any breakthroughs).

– Focus@will – it’s the Spotify for people who like to listen to tunes to get in their flow when working – all music is produced for it’s ability not to be remembered. ’s entire collection is going on there.

– In 2016 the four new elements were named. It’s really screwed that periodic table song.

– Augmented Reality is going to completely change education, human interaction and how we watch Netflix. 

Finally, I went for my first ride in a Tesla. It was a Model X, and yes, we went in autopilot mode. It was ridiculously awesome. It just steers itself. This vehicle was at level 2 capacity (out of 5), which means there should always be a hand on the wheel. By the end of 2017, any Teslas manufactured since Dec 2016 will be able to go to level 5, which won’t need a steering wheel. It’s likely that legislation won’t go beyond level 4 in the near future, which means you can take your hands off the steering wheel. Elon was having a bit of fun naming his vehicles, having released the Model S & X, the next ‘Model 3’ was going to be the ‘Model E’, but Ford wouldn’t allow it. I’ll let you work out where Elon was going with that one.

I’m off to try out a multiplayer augmented reality version of ‘Call of Duty’.

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James Potten


On a mission to democratise entrepreneurship by providing access to best practice, helping startups sustainably scale up.