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WW#34 Building Trust with Casey Fenton

Unveiling the Largest Trust Experiment

Ever pondered about the true essence of trust and its monumental role in shaping successful businesses? Let’s unravel this together with insights from my recent fireside chat with the luminary Casey Fenton, the founder of Upstock and the architect behind Couchsurfing, often recognized as the precursor to mammoths like Uber and Airbnb.

Here’s a sneak peek into the ocean of wisdom that awaits you:

The Synthesis of Trust: Understand trust as a form of predictability that can be a game-changer for your business

Ownership and Identity: Explore how shared ownership can foster a sense of identity and a desire to enhance what we own

The Game Theory in Business: Dive into the mechanics of cooperation versus defection and learn the importance of building a team of “givers

The AI Revolution: Grasp the vital role of AI in reshaping business landscapes and discover avenues to “AI enable” your company


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James Potten


On a mission to democratise entrepreneurship by providing access to best practice, helping startups sustainably scale up.